After months of planning, preparing, sweating and drinking gallons of Maalox, I've finally gotten my business venture off the ground. I thought that being a seasoned sales vet would facilitate me marketing my product to everyone. After all, I'm importing coffee from El Salvador directly from a plantation that Starbucks buys more than 4 million pounds a year from, but am having trouble establishing brand name recognition because everyone knows Starbucks, but no one knows Café Majada Oro; the name…
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Posted on July 31, 2009 at 10:43am —