Jeff Blackwell's Page

Earlier this week I was asked to answer the question, "If personal selling could be summed up in one or two words what would those two words be?" and the phrase, "Trusted Facilitation" immediately came to mind. I realize that the phrase "Trusted Facilitation" is not commonly referred to and/or used in the profession of selling so I thought I had better elaborate.

By "Trusted" I meant that the prospective buyer trusts the salesperson enough to allow him/her into his/her mental space effectively… Continue

Marketing - A Juggler’s Art:

Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, i… Continue

One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives.

When you are in tune with your buyer everything you say or do seems to be right on the mark. The buyer gets the feeling that you really understand them and the road to a successful sale lights up like an airport runway. The opposite is… Continue