Today I am going to share with you five simple tips to make you a better salesperson. Some of these will bring an immediate effect, some will be long lasting but I sincerely believe that proper application of these tips will take you from average Joe to superstar!
Expect to win in every interaction.
I talk a lot about attitude, and it’s for a reason. Winners have a winning attitude. It’s that simple. Have you ever been playing a game and suddenly thought “I’m doing too good right now. I’ll screw up any minute”? What happens almost immediately? You fulfill your own prophecy! You might make a mistake eventually, but the minute you change your focus from winning to “I’m doing too well” you lose concentration and make a mistake.
The same can be said of selling activities. If you are picking up the phone and saying to yourself “I hope this works out” or “all these leads suck there is no way I am going to schedule an appointment” guess what??? You WON’T schedule an appointment!
Professional athletes visualize winning. They mentally walk through every step of the game in their head visualizing how it will feel, what they will do and how they expect the competition to react.
As a sales rep I have spent a lot of time walking, driving, or zoning out on my couch thinking about sales calls… mentally role-playing with myself. It helps. If you have an objection you can not overcome role-play it in your own mind over and over until you are comfortable with it. This technique alone will pay HUGE dividends over time.
9-5 is not the way.
Take a survey of six figure sales reps and you will find very few of them work a simple 9-5. That doesn’t mean you need to spend all of that time in the office, but if you look around you will find that many of your best opportunities happen outside of the normal 9-5 work day. It could be as simple as taking an extra hour a day to read over some client documents at home where you can concentrate better, or attending an evening networking event. The trick is to leave your most productive hours available for the most productive activities.
Bursts of power.
I am a huge proponent of working in bursts of power. Very few people can focus on one task and do it for more than an hour or so with any level of efficiency. As an inside sales rep my goal was minimum 10 dial an hour EVERY hour I was in the building. Once I finished that I would work on proposals, do some follow-up work or whatever else was important for the day but at the top of every hour I would stop whatever I was doing and make at least 10 really good mentally fresh dials. That allowed me to make a minimum 80 prospecting calls per day while still staying on top of all my “busy” work. Not only that but the shift in activities meant I was as fresh on calls 70-80 as I was on calls 1-10. Remember it’s the concept that I am advocating not the activity, so you may need only 5 or as many as 20 to be successful in your industry. The real trick is to stay fresh and have a consistent high level of activity.
Find successful people and pick their brain.
One of the first things I try to do when I start out at a new company is find the top 10 sales reps, create a list of questions and ask every one of them those questions. People love to be viewed as an expert, and if you approach them sincerely and respectfully people will help you more often than not. I also recommend y-connecting, going for a ride-along and taking them to lunch as other ways to learn from these people.
Take charge of your own professional development.
Finally, I have to say it is extremely important that you take charge of your own professional development. Get a library card and start checking out books on sales, leadership, marketing, management, economics, and anything else relevant to your industry and commit to reading for a minimum of 10 minutes per day. This alone over time will give you insight your peers do not have and will make you an expert on business in general. You will not only be able to help your clients on issues directly related to your product but can become someone they call to bounce ideas off of.
That’s my quick list of five things… I would love to hear your thoughts and any additions subtractions or substitutions you would make.
-Brad
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