How Can One Cold Call Successfully And Eliminate Rejection Forever?

I don't think anyone can argue the benefits, or the pay-off, from successful cold calling (It works and can deliver the results...if done properly). However, through my own critical realizations over the years, where the disconnect happens is in people's execution and all that starts with the right approach and with the right mindset. I can't stress this enough.

I had alot of success doing "it" throughout my early years but it never felt quite natural or just plain didn't feel "right" to me. It was uncomfortable. We've all felt it I'm sure...like we are always ready to "pitch, present, show or tell". In addition, I've always asked myself, for quite some time over the years, why is it that not that many people actually like this activity or get the results they wished.

Then I had an epiphany...a critical realization as to the answer!

I used to do cold calling the old fashioned, traditional way - playing the numbers game in order to uncover interested people who would want to buy from me or at least show some level of interest in order to place them in my "funnel" in the hopes that they would, at some point, with enough persistence and determination on my part, buy from me. I think we all know this syndrome - "hope-ium" the drug as I like to call it. As long as I did it this way, however, it was always destined to be filld with pressure, a tremendous amount of stress (which I'm sure the prospect could feel as well), and ultimately rejection more often than not.

As soon as I switched my mindset to one of discovery and used more gracious language (stemming from honesty of communications) in determining if there was a fit or not (a more gracious consultative style), then everything changed for me and my abilities were taken to a whole new level.

I was finally able to eliminate rejection forever and finally had people being attracted to me rather than retreating from me. And, the secret was all to easy. It set me apart from every other sales rep that is out there using the predictable, traditional, salesy approach. Suffice it to say that, through having a whole new mindset and a counter intuitive approach that is more relevant to our day and age, I've been able to:

1. Successfully eliminate rejection forever;
2. Get a much warmer receptivity from everyone I now contact or choose to contact;
3. I instantely qualify prospects so I don't spend my time "chasing" false leads based on "hope-ium";
4. A significant reduction of my sales cycle;
5. An incredibly higher conversion ratio of people I contact to meetings booked to higher top line revenues.

And all of this was achieved without "pitching, presenting, showing, or telling" over the phone. Let's face it...this is exactly what transactional "salespeople" do and it's just NOT effective. If anything, it only succeeds in driving people away and turning them off to the whole experience and is quite predictable.

There is a tremendous amount of stress and pressure already inherent in the buyer-seller relationship so why do we persist in adding more and in doing the "same old things" as we've always done? This has never made any sense to me.

"To have what we've never had before, we have to do what we've never done".

I'm a firm believer that sales are not lost in the middle or in the end, but in the very beginning. From the moment we first make contact with someone.

"People will not buy WHAT you sell until they can buy HOW you sell." If you continue to come across like every other "salesperson" out there, rather than as a "sales professional" (in which there is a difference), you will never experience true sales success.

All this to say, I love cold calling now and I experience absolutely no pressure or stress. And, again, all this stemmed from having the right mindset! Not using so-called "techniques" or "tricks" that many "salespeople" use. I'm talking about an approach and mindset that truly defines a "Sales Professional".

Check out this website on this approach if you are open to it:

http://www.nonlinearselling.com

Warm regards to you all.

Xavier