I'd Like to recommend a few "Must Reads"

Some of the things that most stick with me throughout my sales career are things quoted to me in sales literature. For example, Robert Kiyosaki, America's famous "Rich Dad" mentioned that the day we stop learning is the day we stop growing. I think that the day we stop learning is the day our wealth stops growing. Ziglar mentioned that if we spend a certain amount of money on personal hygiene, like deodorant and toothpaste, that we should spend an equal amount of money on knowledge, so that our selling skills don't wreak. You wouldn't approach a prospect stinking of BO or dog breath, would you? So how could you approach them with mediocre, and tacky sales techniques? Everyone knows that in the ancient profession of sales, 20% of any company's sales force bring in 80% of their business. Why? Because it's only 20% who go the extra mile and think about brushing up constantly on their prospecting, and delivery. Of course I don't agree with and use everything I find in books and magazines, but it's like the Halloween candy that kids get. They get ton's of cheap candy mixed in with their own personal favorites. Sure, they eat up what they like the most first, but after its gone, they're surprised at how good that generic jaw breaker was, and they start to eat it up as well. My point is that to give all of us a better name, and to increase your own personal revenues, take 15 minutes a day, and read something related to personal growth, or something related to sales. If you've already read something that has been on your shelf for more than a year, read it again, and again.
Some books that for me are must reads are "How to Master the Art of Selling" by Tom Hopkins. It's one of those books that you should have a notebook handy with you to be able to take what you learn, and put it on paper to customize it to your own product or service.
Another must read is "Think and Grow Rich" by Napoleon Hill. It is a timeless lesson of the power of positive thinking.
On i tunes, you can find podcasts like the one from this site, Sales Management 2.0, and Zig Ziglar has a great one as well. Your local library has books on tape you can listen to on your ride to and from work. You'd be amazed at how quickly you fly through a book when you listen to it in your car. I've been listening to "Think Big and Kick Ass" by Donald Trump. Now there is a powerful message! I never knew what my opinion was about Trump until listening to this Audio Book. Now I like the guy. He has the "cojones" to speak his mind, and is willing to share his secrets with others so they can benefit from adapting his mindset as well.
Never judge a book or article by its cover. Accept everything you can to enrich your life and career. Take what you can use, and don't discard the rest, just put it into a bag for later. You never know when you'll be able to use it.